Some brand specialists say the 737 Max needs to be renamed, others say Boeing needs to regain credibility; much will depend on what global aviation regulators say
If you think Boeing’s problems are going to end with its optimistic predictions of a January re-launch of its grounded 737 MAX aircraft, think again. Even if the aircraft maker believes the plane is sound, it will first have to get certified by the US Federal Aviation Authority, and by aviation watchdogs across the world, including the Directorate-General of Civil Aviation (DGCA) in India. And, of course, European regulators.
Is rebranding the way to go?
Advertising and public relations firms believe that getting the right message across about the safety of the aircraft to the flying public is one exercise that the American manufacturer will have to concentrate on to change perceptions about the MAX. Read More