This is the first installment of a two-part article on IndiGo’s shift from LCC strategy.
In recent years, IndiGo has launched a series of significant steps, making a marked departure from a pure low-cost strategy, long its mainstay and which helped it become India’s largest airline. As the airline spreads its wings, the extent of its ambitions is becoming clear.
IndiGo is no longer content being the dominant domestic airline in India. It is steadily positioning itself to become a major player in the international segment as well. The change has not been sudden. Far from it.
The shift — by way of an evolving strategy — has been deliberate. And looking back, one can clearly see a pattern emerge. Read More