Flights to nowhere to generate revenue

From setting up an exclusive restaurant inside the world’s largest passenger aircraft, to taking travellers on scenic rides on flights to nowhere, airlines are coming up with wacky ideas to generate revenue amid a pandemic that has dented global passenger demand.

Singapore Airlines, the national carrier of Singapore, has launched the Discover Your Singapore Airlines suite of experiences, including an exclusive dining experience inside a stationary Airbus A380 aircraft at Changi airport. The menu has been designed by acclaimed Singaporean chef Shermay Lee.

The airline will also provide an exclusive behind-the-scenes tour of its training facilities with a wide range of activities for visitors.

“With covid-19 drastically reducing the number of flights operated by the airline, we have created unique activities that would allow us to engage with our fans and customers during this time,” said its chief executive officer Goh Choon Phong.

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